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The algorithm of LinkedIn

Post by
Edvin Oklopcic

Everything about the algorithm of LinkedIn

In this chapter I will take you through the algorithm of LinkedIn. After reading this article you know exactly how it works. 

How does the algorithm of LinkedIn work? 

The algorithm of LinkedIn works in a very special way. It wants to make sure that the content you see is relevant and interesting for you.

The algorithm filters all content that is posted by people/companies to determine the quality and reach of the post. This is done through an automatic process in different phases. The phases are described below in order.

  • Phase 1

In phase 1 LinkedIn starts labeling your post. LinkedIn looks at which category your post falls into. They will make a seperation between different kinds of content: images/videos, links and text. Next, the post gets a label: 'spam', 'low quality' or 'approved'. The best is of course if you receive the label 'approved' on your post. 

  • Phase 2

In phase 2, the post is tested. They will do this by showing the post to a small group of people. These people get to see the post on their 'feed'. Based on what happens in this group they determine how many people the post will be forwarded to. If the 'test group' receives the post positively, the post is forwarded to the second and third tier connections. 

LinkedIn works with a point system in this phase. A like is 50 points, a comment is 25 points and if the post is shared it is 10 points. The more points the post receives in the testing phase the better it is received according to the algorithm. In short, the more points the more people see the post. The same principle works the other way around. If the 'test group' receives the post negatively, LinkedIn labels it as spam or hides the post, this results in the post not being distributed further. 

  • Phase 3

After the mail has made it through phases 1 and 2, it enters phase 3. This phase looks at the quality of the content, previous content & your profile. At this stage, the algorithm will decide if the post will be distributed further. They do this again based on the point system. If your post continues to receive a lot of points it will be distributed to even more people. So by increasing the interaction with your connections through likes and comments the quality of the posts will automatically increase and it will be spread further so that more people will see your posts. 

How do you trigger the algorithm?

As described above, it is important how the people from the test group react to the post. If the post gets a lot of points within the first hour it will rank high in the point system and the post will receive the label: newsworthy. This will cause it to spread to second and third tier connections.

So how do you trigger the algorithm now? You do this by boosting the post within the first hour. You get a boost when you get all your employees to like the post within the first hour.

When is the best time to post content? 

There are many studies out there these days about the perfect timing of your LinkedIn post. Most studies almost agree. Most interaction on LinkedIn, oddly enough, does not take place during office hours. Corporate people like to check their LinkedIn before working hours and after working hours. The peak in the morning takes place around 10 o'clock, you can see this as a kind of morning newspaper.

The peak in the evening takes place between 7 and 8 pm. 

In addition to researching the best times, there has also been a lot of research into which days are best. The most interaction and traffic happens on Tuesday, Wednesday and Thursday, with the highest peak on Wednesday. 

Please note that these are the data that score best according to big data analytics. So it may be different for your organization.