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What does a strong LinkedIn post need to look like?

Post by
Ingmar Claris

What should a strong LinkedIn post contain?

Many companies struggle to create a strong LinkedIn post. In this blog, I will give you some guidelines that a post should meet. The more components a post meets, the stronger it is. 


Intro (grabbing the attention)

The intro of a story or post is the most important aspect there is. It makes or breaks the success of a post. 

If you don't grab anyone's attention in the beginning of the post, no one will read on or look at it. It doesn't matter how good the rest of the post is, if you don't draw attention to it in the beginning, you will never get it.

It is therefore important that you draw attention in the beginning of the post and keep it there. Do this in no more than 3 lines. Ask a question, for example, or build up the tension. This will make people want to read on. 


White lines

The largest group of users on LinkedIn are individuals and not companies. This group mainly uses their mobile for LinkedIn. It is therefore important that your post is easy to read and clear. 

If you don't use white lines, the text becomes very difficult to read for these people. A very long story will seem even longer and is not easy to read, many people will skip the post because of this. 


So make sure you post with headings and white lines, so the post is clear and easy to read.


Stimulate interaction 

teraction is something that is becoming increasingly important on social media. In the beginning of 2021 LinkedIn's algorithm will also be adjusted to this. The more interaction a post has, the further it will be spread.

(If you want to read more about the algorithm, do so here)

So you have to make sure that a post gets a lot of interaction, the more interaction the better. You can do a number of things for this. For example, asking questions at the end of the post, like "What do you think of this?" "Let us know what you think". 

Besides asking questions at the end of a post, you can also encourage likes by saying "Do you agree? Let us know by giving us a like".

There are many other ways to provoke interaction. Make sure you apply this, it will ensure that the post is better distributed and viewed. 


Respond to current events 

Social media is a platform where it is all about current affairs. All trends are quickly picked up and fly over. So make sure that your company responds to a current trend as quickly as possible. This keeps you relevant and the posts will do better. Make sure that your company does not respond too late to a trend, because you could miss the mark, which would be a waste of energy. Make sure you are there on time. 

Besides trends, you can also respond to something that happens outside of social media. Think of the holidays, news, events and much more.

A very good example of this is Burger King. When the whole world went into quarantine, they came up with the slogan Le Whopper de la Quarantaine. This plays very well into the actuality, these posts/jokes did very well. 

Hashtags

This was also mentioned in the blog with tips. But hashtags are a great way to spread your post further among your target group. 

By using a hashtag you indicate the subject of the post. For example, if you post about the algorithm, use the hashtag #algorithm. By doing this, people who search on the hashtag #algorithm will also find your post. So you can very easily reach an additional part of the target audience who would normally not have seen the post. 

When using hashtags, it is important that you use correct and relevant hashtags. If you use the wrong hashtags that do not fit the post, the wrong target group will see the post. So always make sure that the hashtags match the content of the post. 

Tell a story

Telling and sharing stories is a huge hype these days. You might not notice it so quickly, but vloggers do nothing but share stories and experiences. 

Telling a success story is always a great way to get noticed. In this way you can show that your product or service has helped something or someone. 

Describe in this post the story of your customer, what problem did they have and how did you solve this for them. 

When sharing a story or experience, people always like to leave their personal opinion. This not only contributes to a great post, but also to the interaction with the post.