The new year is here, 2022. We are about to start a new year and that means new opportunities and possibilities for you as a person and of course for all companies. Of course, in order for a company to respond to the consumer, you need to know how to do so. You can find out by looking at the trends below. We will take you through the upcoming social media trends with which you can make the coming year a success!
Because of the pandemic we are currently living in, it is very difficult to go out just like that. Especially because of the measures that limit what we can do. Nowadays, you can't just go shopping in the city. Many shops have closed and shopping has become a lot less attractive for consumers. As a result, online shopping has become very popular. It is easy, contactless and also very efficient. Because online shopping has grown so much, you can also capitalise on it on social media. We see a growth in this. Examples are the advertisement on Facebook and Instagram. You can also see the ad appearing more and more on TikTok.
One of the most vibrant platforms at the moment is of course TikTok. It is a platform where you make a short video, usually accompanied by a song. These short videos are doing very well nowadays, especially with the youth.
Along with this come Instagram's reels. This form of short video has also been added to which many people are making use of. So, 30-second video content is growing in popularity. According to research, this increase will continue and by 2022, around 82% of all online content will consist of this short video content. So this is an opportunity for companies to create content on these platforms as well because many people will see this.
Many people use social media. The number of users on Social Media continues to increase significantly. It is becoming a part of daily life. Children grow up with it at a young age and many people use it because of the many possibilities and interactions. However, this is not the only thing that continues to increase. The time people spend on social media is also increasing. People are spending more and more time on Social Media. Especially now with the pandemic, the use of Social Media has risen sharply. We still have a lot of contact with each other through Social Media and we still get to know our friends and family. On average we spend 145 minutes daily on social channels. This is more than an hour longer than we did in 2012.
In the previous section, I explained that people are spending more and more time on Social Media. However, people are also spending less and less time absorbing the content distributed. Research has shown that the attention span of an average person today is about 8 seconds. This is very short and that gives an extra barrier to the distribution of content from the advertisers. They have to make more effort to attract the consumer's attention. Advertisers anticipate this by offering their content as simple and bite-sized as possible. They increasingly use short videos and quick texts to attract the consumer's attention and ultimately to ensure that the message comes across.
User generated content, or UGC, is content or information created by the visitors to a site, social platform or other medium. This can be in the form of photos, video, text, music or anything else. This creates interaction on the content. More and more companies are embracing *UGC and incorporating it into their marketing strategies. Research shows that brands using UGC have a 20% increase in returning visitors and a 90% increase in time spent on the website. UGC images even appear to convert 81% faster.
Good luck with the top 5 trends for Social Media for 2022.